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Top 10 EDM Placements in Commercials

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July 13, 2013

Posted by: Gina Joy

Let’s face it, watching commercials is not the most enjoyable activity in the world. We are strained to sit through 30-second fragments of dull and annoying endorsements, everything from corporate ads to “As Seen on TV” infomercial gadgets. With the mainstream explosion of dance music, commercials with 130 bpm music, massive festival crowds, and superstar DJs have become more and more popular. Global companies have turned to EDM culture as their go-to marketing method…and to be honest, has made watching ads a little less torturous.

Let’s take a look at 10 memorable EDM-driven commercials.

10. Nero – Me & You // Beats By Dr. Dre

This awesome video featuring Nero’s hit track, a Dr. Dre pout face, and stunning slow-motion effects leaves you wanting to play some paintball..and also feeling bad for the cleanup team.

9. Armin Van Buuren // Mentos

A day in the life of trance lord, Armin Van Buuren includes: flying in private jets, playing in Ibiza, and eating a lot of mints.

8. Daft Punk – Digital Love // Gap

The robots trade in their futuristic gear for some denim jackets and dance with Juliette Lewis. Definitely a classic.

7. Porter Robinson – Spitfire (Kill the Noise Remix) // Nike

It’s hard not to bob your head to Kill the Noise’s amazing remix of Porter Robinson’s “Spitfite” featured in the new commercial for Nike’s laser soccer field app.

6. Swedish House Mafia – Greyhound // Absolut

The Swedish DJ trio teamed up with Absolut vodka and made one of the most memorable videos of 2012 during their “One Last Tour.”

5. Avicii – Levels // Bud Light

There was a time when you couldn’t go anywhere without hearing Avicii’s “Levels” and Bud Light made sure of that by broadcasting this commercial on national television during the 2012 Super Bowl.

4. Ivan Gough – In My Mind (Axwell Remix) // Kia Soul

A huge party, funky music, and dancing hamsters may not exactly make you want to go out and buy a box-shaped vehicle but it will probably have you singing this catchy song for the rest of the day.

3. Homeless – Style of Eye // Grey Goose Cherry Noir

A sexy ad for Grey Goose’s Cherry Noir vodka reveals gorgeous hints of dark red on a black and white palette. A-trak is on the decks as suspenseful music fills the room. Neon Hitch and Kenny Burns is also featured in the video.

2. Diplo – Express Yourself // Doritos

A perfect song placement in the new Doritos commercial featuring Diplo’s booty-bumpin’ track, “Express Yourself.” This video takes the cake as one of the most danceable 30 seconds on television.

1. Calvin Harris – Let’s Go // Pepsi

This epic commercial is what happens when EDM, soccer, and Pepsi all come together. Ladies eat your heart out as this video features not one, not two, but seven delicious dudes. Professional soccer players Leo Messi, Didier Drogba, Fernando Torres, Frank Lampard, Sergio Agüero and Jack Wilshere crowd surf on top of a massive sea of concert-goers. The dashing Scottish DJ, Calvin Harris, amps up the crowd as they drink Pepsi and dance to his hit single, “Let’s Go.” Watching the dancing herd, sexy athletes, and Calvin Harris leaves you wondering…”where was my invite to this party?”

Did you catch Porter Robinson’s cameo in the new Apple commercial?

Which is your favorite?